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And with Chanel’s gains, there is oxygen for the the rest of the sector including Dior to comply with, he says. Beccari joined LVMH in 2006 as government vice president of marketing and communications for Louis Vuitton, earlier than changing into chairman and CEO of Fendi in 2012. He became chairman and CEO of Christian Dior Couture in 2018, succeeding Sidney Toledano. Dior’s obsession with control of distribution will proceed this 12 months. “Desirability of today is the turnover and the quantity of tomorrow.” Dior controls one hundred per cent of its e-commerce distribution, with the exception of 24S, the web retailer owned by LVMH.

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