All the latest news, evaluation and opinion on travel and leisure marketing. Compared to a specific recreational exercise, transnational leisure is a broader concept that includes a extensive range of actions related to 1’s ethnic origin. Rather than looking at behavioral consistency throughout leisure and tourism, this examine is exclusive in establishing a relationship between leisure and tourism. Transnational leisure could be outlined as “leisure that is maintained by transnational migrants to foster their ties with their nations and communities of origin” (Stodolska and Santos 2006, p. 162).
- Another finding indicates that marketing campaigns on different advertising media types might have completely different results when focusing on completely different activities.
- The city off the famed Route 66 has been among the many top U.S. locations for 10-plus years.
- For example, the introduction of air travel throughout the Atlantic in the early 1930s is usually linked with the demise of transatlantic