So, in the Transforming Travelers study, part of Ketchum’s Brand Reckoning 2020 research, we dug deeper and asked some uncomfortable inquiries to gauge what vacationers are really feeling, pondering and planning. Points-based loyalty packages focused on frequent enterprise travel need to be rebalanced across the practical and emotional facet of loyalty. The travel market’s recovery is essentially depending on the velocity of the worldwide vaccine rollout and it will return, primarily, as a leisure market. With decades of leadership and expertise in the industry, we’re the one analytics firm in Canada to supply our broad range of privacy compliant, client …

So, in the Transforming Travelers study, part of Ketchum’s Brand Reckoning 2020 research, we dug deeper and asked some uncomfortable inquiries to gauge what vacationers are really feeling, pondering and planning. Points-based loyalty packages focused on frequent enterprise travel need to be rebalanced across the practical and emotional facet of loyalty. The travel market’s recovery is essentially depending on the velocity of the worldwide vaccine rollout and it will return, primarily, as a leisure market. With decades of leadership and expertise in the industry, we’re the one analytics firm in Canada to supply our broad range of privacy compliant, client …

So, in the Transforming Travelers study, part of Ketchum’s Brand Reckoning 2020 research, we dug deeper and asked some uncomfortable inquiries to gauge what vacationers are really feeling, pondering and planning. Points-based loyalty packages focused on frequent enterprise travel need to be rebalanced across the practical and emotional facet of loyalty. The travel market’s recovery is essentially depending on the velocity of the worldwide vaccine rollout and it will return, primarily, as a leisure market. With decades of leadership and expertise in the industry, we’re the one analytics firm in Canada to supply our broad range of privacy compliant, client …