Negative factor surveys and interviews present is that the answers can be biased, due to wording in the survey or on face-to-face interactions. Focus groups, about 8 to 12 people, can be beneficial because several points can be addressed in depth. With such a small sample size, it is hard to know if the greater public would react the same way as the focus group. Observation can really help a company gain insight on what a consumer truly wants. There is less of a bias because consumers are just performing their daily tasks, not necessarily realizing they are being observed. For example, observing the public by taking street style photos of people, the consumer did not get dressed in the morning knowing that would have their photo taken necessarily.

RMIT Fashion Enterprise students have collaborated with Australian tech company Okkular, to gain invaluable practical experience and learn how AI is applied in fashion retail. Find out more about the RMIT x Caprice partnership, a hands on learning experience for our Bachelor of Fashion students. Meet Caprice CEO Paul Cannon and Sustainability Manager Corinne Hollier, the Course Coordinator Dr. Carolina Quintero Rodriguez, as well as two students Rebecca Lee and Erin Box as they provide insight into this opportunity for our Fashion students.

• For International Women’s Day 2013, Zee News included the film on its list of best women-centric films.
• The fashion industry has long been one of the largest employers in the United States, and it remains so in the 21st century.
• Rita Dhody and Narendra Kumar were chosen to style the film’s characters.
• The group, known for its warm puffer jackets said on Wednesday it faced the northern hemisphere winter season “with confidence” after revenue exceeded 1.5 billion euros ($1.51 billion) in the nine months to September.

Bhandarkar, who is known for studying his subject matter to make his films as realistic as possible, researched the fashion industry for nearly eight months, attending fashion events and shows. Several media publications reported that the film was inspired by the lives of fashion models such as Shivani Kapur, Geetanjali Nagpal, Kate Moss and Alicia Raut; however, Bhandarkar stated that the story is fictional and does not resemble anyone’s life. The media also reported that the film revolved around two homosexual fashion designers; Bhandarkar denied these rumours, saying the film did not revolve around male characters but had female protagonists.

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Although the media spread rumours that Chopra was starving herself to reduce her weight to that of a supermodel, she said that her appearance was achieved with two months of training and a disciplined diet. The film’s climactic scene in which Chopra walks the ramp at Paris Fashion News Week was supposed to be filmed in Paris, with the Eiffel Tower as a backdrop, but Bhandarkar could not shoot there. In mid-August 2008, key scenes with Chopra, Raj Babbar and Kiran Juneja—Chopra’s character’s parents—were filmed in Chandigarh for authenticity; Bhandarkar said, “we wanted to bring the essence of the city alive in the scenes”.

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The term implies a look defined by the fashion industry as that which is trending. Everything that is considered fashion is available and popularized by the fashion system . In a 2006 interview with CNN-IBN, Madhur Bhandarkar said that he was preparing to make a film about the fashion industry; he thought the lack of Indian films on this subject prompted him to do so. Since the 20th century, clothing has increasingly been considered as disposable, and the industry has become highly globalised, with garments often designed in one country, manufactured in another, and sold worldwide at an ever-increasing pace.

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She becomes pregnant with Abhijit’s child, and reluctantly has an abortion due to conditions in her contract. After realizing that she was deceived in her relationship, Meghna tells Abhijit’s wife about their relationship, and Abhijit ends Meghna’s contract with Panache. Upset at the turn of events, Meghna descends into alcoholism; at a rave party she uses cocaine and unwittingly has a one-night stand. This study aims to develop and test a methodical approach to assessing the effectiveness of business models in fast fashion. The British Fashion Council strengthens British fashion in the global economy as a leader in responsible, creative businesses. It does this through championing diversity, building and inviting the industry to actively participate in a network to accelerate a successful circular fashion economy.

Bhandarkar expressed disappointment about the Censor Board for Film Certification’s decision to grant the film an “A” certificate—meant for viewers 18 years or older—instead of the “U/A” certificate that he had expected. According to them, their new guidelines did not allow Fashion a U/A certification. The board was willing to issue a U/A certificate after several cuts; Bhandarkar refused and accepted the A certificate since the scenes in question were crucial to the narrative. Nagpal was helped by the DCW, which did not want anyone profiting from her life.